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Books > Arts & Architecture > History of art / art & design styles > From 1900
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Designs on Modernity - Exhibiting the City in 1920s Paris (Paperback)
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Designs on Modernity - Exhibiting the City in 1920s Paris (Paperback)
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"Designs on Modernity" presents the 1925 Paris Exhibition as a key
moment in attempts to update the image of Paris as "capital of the
19th century." At the Exposition Internationale des Arts Decoratifs
et Industriels Modernes, Paris itself, as much as the commodity,
was put on show. Tag Gronberg focuses on the Exhibition as a set of
contesting representations of the modern city, stressing the
importance of consumption and display for concepts of urban
modernity. Here Le Corbusier's now famous Pavillon de L'Esprit
Nouveau with its Plan Voisin for the redesign of Paris confronted
another equally up-to-date city: Paris as "a woman's city," world
centre of fashion and shopping. Taking as her starting point one of
the most dramatic 1925 exhibits, the rue des Boutiques which
spanned the river Seine, Gronberg analyses the contemporary
significance of the small Parisian luxury shop. She shows how
boutiques, conceived both as urbanism and as advertising, redefined
Paris as the modern city.
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