Although what language users in different cultures say about their
own language has long been recognized as of potential interest, its
theoretical importance to the study of language has typically been
thought to be no more than peripheral. Theorizing Language is the
first book to place the reflexive character of language at the very
centre both of its empirical study and of its theoretical
explanation.
Language can only be explained as a cultural product of the
reflexive application of its own creative powers to construct,
regulate, and give conceptual form to objects of understanding.
Language is itself, first and foremost, an object of cultural
understanding. Theoretical analyses of language which have
neglected its reflexive character, or simply taken its effects for
granted, merely impose their own artificial structures on their
analytical object.
The first part of this book discusses the consequences of
neglecting this reflexive character for the technical concepts and
methods which are used in analysing different types of
communicational phenomena. In the second part, normativity - a
crucial aspect of language's reflexive nature - is examined. The
book's third and final part focuses on particular issues in the
history of linguistic thought which bear witness to the rhetoric of
language theorizing as a reflexive form of inquiry.
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