Innovating with Impact - Economist Edge: books that give you the edge (Paperback, Main)

'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world. In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact. This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference. The Economist Edge series: books that give you the edge, also available, Branding That Means Business.

General

Imprint:	Economist Books
Country of origin:	United Kingdom
Series:	Economist Edge
Release date:	March 2023
Authors:	Ted Ladd • Alessandro Lanteri
Dimensions:	198 x 129mm (L x W)
Format:	Paperback - Trade
Pages:	240
Edition:	Main
ISBN-13:	978-1-80081-017-4
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-80081-017-2
Barcode:	9781800810174

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