Trust and New Technologies presents versatile new research that
illustrates the different roles that trust plays in the marketing
and management of new technologies. The authors provide a
comprehensive and much needed overview of the current state of
conceptual and empirical research in the topical area of trust and
new technologies. Comprising of sixteen chapters, the book is
divided thematically into three sections: * consumer trust in
online environments * trust and mobile media * new technologies and
trust within and between organizations. This enlightening book will
be of great interest to scholars, practitioners and research
students focusing on the applications of new technologies in
marketing and management. Trust researchers across business
disciplines and the social sciences will also find this timely and
unique book a constructive resource.
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