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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback) Loot Price: R675
Discovery Miles 6 750
You Save: R111 (14%)
Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): Terence A....

Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback)

Terence A. Shimp, J Craig Andrews

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List price R786 Loot Price R675 Discovery Miles 6 750 | Repayment Terms: R63 pm x 12* You Save R111 (14%)

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: December 2013
Authors: Terence A. Shimp • J Craig Andrews
Dimensions: 276 x 218 x 24mm (L x W x T)
Format: Paperback
Pages: 730
ISBN-13: 978-1-4080-9356-6
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > Wits University
Books > Academic & Education > Wits University > Business Management
Books > Academic & Education > Wits University > Marketing
Books > Business & Economics > Promotions
LSN: 1-4080-9356-1
Barcode: 9781408093566

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