Advertising, Promotion, and Other Aspects of Integrated Marketing
Communications, South African Edition provides a contemporary view
of the role and importance of marketing communications. Emerging
topics such as the enormous popularity of social media outlets,
online and digital practices, viral communications, and personal
selling - along with all of their effects on traditional marketing
- are also discussed in this edition.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!