Impacts of Online Advertising on Business Performance (Hardcover)

Creating a brands image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	November 2019
Editors:	Tereza Semeradova • Petr Weinlich
Dimensions:	254 x 178mm (L x W)
Format:	Hardcover
Pages:	300
ISBN-13:	978-1-79981-618-8
Categories:	Books > Computing & IT > General theory of computing > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-79981-618-4
Barcode:	9781799816188

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