0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Impacts of Online Advertising on Business Performance (Hardcover) Loot Price: R6,163
Discovery Miles 61 630
Impacts of Online Advertising on Business Performance (Hardcover): Tereza Semeradova, Petr Weinlich

Impacts of Online Advertising on Business Performance (Hardcover)

Tereza Semeradova, Petr Weinlich

 (sign in to rate)
Loot Price R6,163 Discovery Miles 61 630 | Repayment Terms: R578 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Creating a brands image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

General

Imprint: Business Science Reference
Country of origin: United States
Release date: November 2019
Editors: Tereza Semeradova • Petr Weinlich
Dimensions: 254 x 178mm (L x W)
Format: Hardcover
Pages: 300
ISBN-13: 978-1-79981-618-8
Categories: Books > Computing & IT > General theory of computing > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 1-79981-618-4
Barcode: 9781799816188

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R754 R684 Discovery Miles 6 840
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R605 Discovery Miles 6 050
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,292 Discovery Miles 32 920
Losing the News - The Future of the News…
Alex S. Jones Hardcover R802 Discovery Miles 8 020
Do You Make These Mistakes in English…
Edwin L. Basttistella Hardcover R1,179 Discovery Miles 11 790
Our Master's Voice - Advertising
James Rorty Paperback R534 Discovery Miles 5 340
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R605 Discovery Miles 6 050
The History of Signboards - from the…
Jacob Larwood Paperback R714 Discovery Miles 7 140
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R787 Discovery Miles 7 870
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,355 Discovery Miles 23 550

See more

Partners