As marketing roles continue to evolve, expand and embrace the
complexities of the modern world of business, marketers are under
increasing pressure to perform as individuals and teams. The Whole
Marketer argues that now is the time to take stock of technical
skills required, examine the latest thinking, identify capability
gaps and discover how to be fulfilled in a professional context and
as a human. Abigail Dixon looks at the functions of a marketing
team through a lens of personal development. Her rich experience
comes from leading marketing teams, and training hundreds of
marketers at varied stages of their career to achieve formal
qualifications. The book will help marketers to be a better version
of themselves tomorrow.
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