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Books > Reference & Interdisciplinary > Communication studies
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The Language of Colour - An introduction (Hardcover)
Loot Price: R3,878
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The Language of Colour - An introduction (Hardcover)
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The Language of Colour provides a fresh and innovative approach to
the study of colour from the co-author of the best-selling
textbook, Reading Images. Moving on from the meanings of single
colours, Theo van Leeuwen develops the theory that many different
features shape the way we attach meaning to the colours we see in
front of us, and the idea that colour schemes are more important
than individual colours. Chapter topics include: * a brief history
of the meanings of colour * the relationship between language and
colour names within a cultural context * corporate uses of colour *
the meaning of colour in everyday life. Spanning a wide range of
examples from graphic design to the visual arts, this title
presents a cutting-edge and engaging overview of the use of colour
in a wide variety of situations and cultural and historical
contexts. Incorporating both contemporary and traditional theory
and supplemented by questions and ideas for projects at the end of
every chapter, The Language of Colour is the ideal textbook for
students of multimodality and language and communication within
applied linguistics, communication studies, art and design and
cultural studies. Theo van Leeuwen is Dean of the Faculty of
Humanities and Social Sciences at the University of Technology,
Sydney. He is author of An Introduction to Social Semiotics (2005),
Reading Images (second edition, 2006) with Gunther Kress, and The
Language of New Media Design (2008) with Radan Martinec, all
published by Routledge. Linguistics/Communication Studies/Media
Studies/Art and Communication
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