The environment, and how humans affect it, is more of a concern now
than ever. We are constantly told that halting climate change
requires raising awareness, changing attitudes, and finally
altering behaviors among the general public-and fast. New
information, attitudes, and actions, it is conventionally assumed,
will necessarily follow one from the other. But this approach
ignores much of what is known about attitudes in general and
environmental attitudes specifically-there is a huge gap between
what we say and what we do.
Solving environmental problems requires a scientific understanding
of public attitudes. Like rocks in a swollen river, attitudes often
lie beneath the surface-hard to see, and even harder to move or
change. In Navigating Environmental Attitudes, Thomas Heberlein
helps us read the water and negotiate its hidden obstacles,
explaining what attitudes are, how they change and influence
behavior. Rather than necessarily trying to change public
attitudes, we need to design solutions and policies with them in
mind. He illustrates these points by tracing the attitudes of the
well-known environmentalist Aldo Leopold, while tying social
psychology to real-world behaviors throughout the book.
Bringing together theory and practice, Navigating Environmental
Attitudes provides a realistic understanding of why and how
attitudes matter when it comes to environmental problems; and how,
by balancing natural with social science, we can step back from
false assumptions and unproductive, frustrating programs to work
toward fostering successful, effective environmental action.
"With lively prose, inviting stories, and solid science, Heberlein
pilots us deftly through the previously uncharted waters of
environmental attitudes. It's a voyage anyone interested in
environmental issues needs to take."
-- Robert B. Cialdini, author of Influence: Science and Practice
"Navigating Environmental Attitudes is a terrific book. Heberlein's
authentic voice and the book's organization around stories keeps
readers hooked. Wildlife biologists, natural resource managers,
conservation biologists - and anyone else trying to solve
environmental problems - will learn a lot about attitudes,
behaviors, and norms; and the fallacy of the Cognitive Fix."
-- Stephen Russell Carpenter, Stephen Alfred Forbes Professor of
Zoology, University of Wisconsin-Madison
"People who have spent their lives dealing with environmental
issues from a broad range of perspectives consistently abide by
erroneous assumption that all we need to do to solve environmental
problems is to educate the public. I consider it to be the most
dangerous of all assumptions in environmental management. In
Navigating Environmental Attitudes, Tom Heberlein brings together
expertise in social and biophysical sciences to do an important
kind of 'science education'-educating eminent scientists about the
realities of their interactions with the broader public."
--the late Bill Freudenburg, Dehlsen Professor of Environment and
Society, University of California, Santa Barbara
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