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Media and Science-Religion Conflict - Mass Persuasion in the Evolution Wars (Paperback)
Loot Price: R1,221
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Media and Science-Religion Conflict - Mass Persuasion in the Evolution Wars (Paperback)
Series: Routledge Studies in Religion
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This book examines why the religion-science skirmishes known as the
Evolution Wars have persisted into the 21st century. It does so by
considering the influences of mass media in relation to
decision-making research and the Elaboration Likelihood Model, one
of the most authoritative persuasion theories. The book's analysis
concentrates on the expression of cues, or cognitive mental
shortcuts, in Darwin-sceptic and counter-creationist broadcasts. A
multiyear collection of media generated by the most prominent
Darwin-sceptic organizations is surveyed, along with rival
publications from supporters of evolutionary theory described as
the pro-evolutionists. The analysed materials include works
produced by Young Earth Creationist and Intelligent Design media
makers, New Atheist pacesetters, as well as both agnostic and
religious supporters of evolution. These cues are shown to function
as subtle but effective means of shaping public opinion, including
appeals to expertise, claims that ideas are being censored, and the
tactical use of statistics and technical jargon. Contending that
persuasive mass media is a decisive component of science-religion
controversies, this book will be of keen interest to scholars of
Religion, Science and Religion interactions, as well as researchers
of Media and Communication Studies more generally. *Winner ISSR
2021 Book Prize*
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