Excel 2019 for Marketing Statistics - A Guide to Solving Practical Problems (Paperback, 2nd ed. 2021)

This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn't your strongest suit, you are not especially mathematically inclined, or if you are wary of computers, this is the right book for you.Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. In this new edition, each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Excel for Statistics
Release date:	February 2021
First published:	2021
Authors:	Thomas J. Quirk • Eric Rhiney
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	238
Edition:	2nd ed. 2021
ISBN-13:	978-3-03-062780-5
Categories:	Books > Science & Mathematics > Mathematics > Probability & statistics Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Computer software packages > Other software packages > Mathematical & statistical software Promotions
LSN:	3-03-062780-2
Barcode:	9783030627805

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