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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
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Social Media and Genre Studies - An Investigation of Facebook and Twitter Higher Education Web Pages (Hardcover)
Loot Price: R2,013
Discovery Miles 20 130
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Social Media and Genre Studies - An Investigation of Facebook and Twitter Higher Education Web Pages (Hardcover)
Expected to ship within 12 - 17 working days
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This book investigates whether Facebook and Twitter have become a
genre of media for higher education institutions. Thomas Kenny has
conducted a mixed-methods study using a combination of content
analysis and interviews with social media employees to explore the
purpose, form, and functionality of these web pages. Ultimately,
Kenny argues that while institutional web pages on Facebook and
Twitter do constitute a genre, each is a separate and distinct
platform that works differently with varying goals, structure, and
effectiveness associated with them. Scholars of communication,
information studies, media studies, journalism, and higher
education will find this book of particular interest.
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