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Intellectual Property in the Managerial Portfolio (Paperback)
Loot Price: R469
Discovery Miles 4 690
You Save: R103
(18%)
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Intellectual Property in the Managerial Portfolio (Paperback)
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List price R572
Loot Price R469
Discovery Miles 4 690
You Save R103 (18%)
Expected to ship within 10 - 15 working days
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Total price: R489
Discovery Miles: 4 890
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Intellectual property rights have, in fact, been a part of the
American pantheon of types of property rights since the very
beginning of the nation, but using that term to describe them is a
new phenomenon dating to the second half of the last century. The
recognition of the importance of protection of intellectual
property rights became extremely important and distinctly more
difficult as new technologies made it possible for unscrupulous
"intellectual property pirates" to purloin, steal, or otherwise
make off with the intellectual property of the unaware. This book
introduces you to the underlying logic of intellectual property
rights-how to acquire them, why they exist, the benefits derived
from their ownership, and how they can be protected from the
unscrupulous. Inside, you'll learn legal and commonsense
alternatives that provide the keys to protection which are outlined
with detailed instructions. The availability of intellectual
property rights protection, both domestic and international, is
outlined and discussed, as are the history of and current trends
relevant to the legal rights of the intellectual property owner and
the limits of protection provided by the law and by extralegal
alternatives of providing protection.
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