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Franchising in America - The Development of a Business Method, 1840-1980 (Paperback, New edition) Loot Price: R1,274
Discovery Miles 12 740
Repayment Terms: R119 pm x 12*
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Franchising in America - The Development of a Business Method, 1840-1980 (Paperback, New edition): Thomas S Dicke

Franchising in America - The Development of a Business Method, 1840-1980 (Paperback, New edition)

Thomas S Dicke

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Loot Price R1,274 Discovery Miles 12 740 | Repayment Terms: R119 pm x 12*

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Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.
Originally published in 1992.
A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

General

Imprint: The University of North Carolina Press
Country of origin: United States
Release date: August 1992
First published: September 2010
Authors: Thomas S Dicke
Dimensions: 232 x 156 x 13mm (L x W x T)
Format: Paperback
Pages: 216
Edition: New edition
ISBN-13: 978-0-8078-4378-9
Categories: Books > Humanities > History > History of specific subjects > Industrial history
Books > History > History of specific subjects > Industrial history
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LSN: 0-8078-4378-4
Barcode: 9780807843789

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