"What do we mean when we say participatory communication? What are
the practical implications of working with participatory
communication strategies in development and social change
processes? What experiences exists in practice that documents that
participatory communication adds value to a development project or
programme?The aim of this user guide on participatory communication
is to provide answers to some of these questions. Many
communication practitioners and development workers face obstacles
and challenges in their practical work. A participatory
communication strategy offers a very specific perspective on how to
articulate social processes, decision-making processes and any
change process for that matter. Participatory approaches are
nothing new. However, what is new is the proliferation of
institutions, especially governmental but also non-governmental,
that seek participatory approaches in their development initiative.
This guide seeks to provide perspectives, tools and experiences
regarding how to go about it with participatory communication
strategies. It is conceived as a guide that hopefully can be of
relevance and utility for development workers in the field. It is
targeted at both at government and their officials, World Bank
staff and at civil society."
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