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Writing JFK - Presidential Rhetoric and the Press in the Bay of Pigs Crisis (Hardcover, New)
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Writing JFK - Presidential Rhetoric and the Press in the Bay of Pigs Crisis (Hardcover, New)
Series: Library of Presidential Rhetoric
Expected to ship within 12 - 17 working days
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Following the dramatic Bay of Pigs fiasco in 1961, President John
F. Kennedy moved to repair the damage the invasion had done to his
image and to his relations with the press. Thomas W. Benson
examines two speeches and a press conference held by JFK in the
days after the crisis, shedding light on how the structures of
speech writing influence the texts of the speeches and policy
formation, as well as the ways the press mediates and even helps to
formulate presidential rhetoric. Writing JFK provides the full text
of both speeches and the press conference, as well as Benson's
analysis of what would come to be known as ""spin control."" He
demonstrates how the speeches display the implicit collaboration of
Kennedy with his speech writers and the press to create a depiction
of Kennedy as a political and moral agent. A central feature of the
book is Benson's exploration of ""the enormous power of the
presidency to compel press restraint and to command the powers of
publicity."" The resulting insight into the relationship among the
press, politics, and public policy will appeal to all those
interested in political communication, the power of the American
president, and the legacy of JFK.
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