Seminar paper from the year 2008 in the subject Business economics
- Miscellaneous, grade: 1,3, University of Aarhus, course: Culture
and International Business, language: English, abstract: Going
abroad is nowadays much more easy due to the continuous
globalization process with lower transportation costs and immediate
information exchange. Especially during the last decades firms have
increasingly committed themselves to global markets in order to
exploit cost advantages through lower labour costs or in order to
follow the demand for their products (Barkema et al. 1996:164). A
firm seeking to perform in a foreign market by establishing a
business function (e.g. production management, distribution) has to
choose the best mode of entry which is very relevant for the
success of foreign operations and therefor an important issue. But
foreign market entry does not come along without any costs
especialy in cultural distant countries. The impact of differences
in national culture, measured as cultural distance between the home
country of Multinational Enterprises (MNEs) and the country of
operation is a very important issue and therefor worth to examine.
The main questions the paper tries to answer is: In which ways does
culture matter in the internationalization process of a firm? How
does culture affect the choice of market entry and which problems
arise due to cultural differneces? Which impediments regarding
culture have firms to deal with when going to China?
General
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