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The Marketing Director's Handbook, Volume 1 - The Definitive Guide to Superior Marketing for Business and Boardroom Success (Hardcover)
Loot Price: R1,447
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The Marketing Director's Handbook, Volume 1 - The Definitive Guide to Superior Marketing for Business and Boardroom Success (Hardcover)
Series: The Marketing Director's Handbook, 1
Expected to ship within 9 - 15 working days
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"The Marketing Director's Handbook" is the definitive practical
guide for anyone managing or aspiring to manage a marketing
function at board level. In a single reference source it contains
practical advice, ideas, arguments, tools and strategies to enhance
the profitable growth and value of your organisation. The book is
structured to help the reader lead a marketing department,
undertake key marketing activities and solve marketing problems. It
contains a comprehensive range of simple tools and models
reflecting best market-place practices to help structure and
enhance your thinking. It is concise, jargon free and easy-to-read,
use and digest. Anecdotes and visuals breathe life into learning
points. Chapters are usefully labeled by the type of activity
they'll help readers to undertake. It is jam-packed with best
practice insights and ideas. Unconventionally, it focuses on
practical learning points and not a compendium of case studies.
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