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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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The Customer Experience Fiasco (Hardcover, 2nd Revised ed.) Loot Price: R656
Discovery Miles 6 560
Repayment Terms: R61 pm x 12*
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The Customer Experience Fiasco (Hardcover, 2nd Revised ed.): Tim Carrigan, Jeff Lewandowski, Andy Mattox

The Customer Experience Fiasco (Hardcover, 2nd Revised ed.)

Tim Carrigan, Jeff Lewandowski, Andy Mattox

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Loot Price R656 Discovery Miles 6 560 | Repayment Terms: R61 pm x 12*

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In The Customer Experience Fiasco, experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a customer's YouTube-video during a television interview, he swears to fix it - and fast. Dana Chase, a rising star in the organization, is tapped to fix the fiasco as quickly as possible. This enthralling fable follows Dana's trials and tribulations as she tries to save the company and her career. The path she eventually finds and follows is Andrew Reise's proven methodology for developing a winning customer experience strategy.

General

Imprint: Andrew Reise Consulting
Country of origin: United States
Release date: 2013
First published: 2013
Authors: Tim Carrigan • Jeff Lewandowski • Andy Mattox
Dimensions: 216 x 140 x 13mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards / With dust jacket
Pages: 150
Edition: 2nd Revised ed.
ISBN-13: 978-0-9889685-0-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 0-9889685-0-9
Barcode: 9780988968509

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