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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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The Strategy of Small Firms - Strategic Management and Innovation in the Small Firm (Hardcover)
Loot Price: R4,415
Discovery Miles 44 150
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The Strategy of Small Firms - Strategic Management and Innovation in the Small Firm (Hardcover)
Expected to ship within 12 - 19 working days
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Throughout the book, the authors offer a conceptual framework
supported by original case study data to explain how and why a
small firm should approach strategic planning, the forces
influencing the planning process, and the nexus between innovation
and planning. The majority of all businesses throughout the world
are small firms, which play a crucial role in the growth of the
world's economies. Tim Mazzarol and Sophie Reboud address questions
such as: what is the value of planning for small firms, and how
should these firms approach strategic planning? This book provides
an in-depth analysis of the theory and conceptual frameworks
associated with planning and strategy in small firms. It also
explores key issues linked with why and how small firms should plan
and the benefits they gain. This timely book will be invaluable to
academics, postgraduate research students and professional advisors
working in the field of small business management and
entrepreneurship. Supported by original research and comprehensive
key theories, entrepreneurs and practicing managers with an
interest in understanding the foundations of planning and strategy
will find this book of great importance to them.
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