'It's always been difficult to get published. But up till the last
couple of decades, if you managed to get published, you were sure
of some sales, or at least that your publisher would work hard to
get them with a reasonable prospect of results. It's a different
world now. With electronic point of sale, print on demand, internet
bookselling, new delivery formats like e-readers, several hundred
thousand new titles in English coming out every year, a lot of what
was said 6 years ago or even 6 months ago is now out of date. A few
years ago when we started O Books I began writing down notes for
new authors, based on questions they kept asking. It soon turned
into a 100 page document. One of the authors it was a particular
joy to work with was Tim Ward. We thought it would be helpful for
others to share our thoughts, coming as they do from both sides of
the fence'.'But there are titles around on every conceivable aspect
of publishing and marketing books, from how to improve your style
to increasing your sales through Amazon, finding the motivation to
keep going or appearing on "Oprah". Why did we think another book
would be helpful? Most focus either from the self-publishing end,
from the viewpoint of an author who doesn't have a publisher, or
from the perspective of mainstream publishers/publicists used to
dealing with $50,000-plus publicity budgets. In our business we
deal with the middle ground, where most real-life authors are and
most potential ones hope to be'.'A company recently tracked the
sales of 1.2 million books in the US, and the results were: 950,000
of these sold fewer than 100 copies; another 200,000 sold fewer
than 1,000 copies; 25,000 sold more than 5,000 copies; less than
500 sold more than 100,000 copies; and, 10 titles sold more than
1,000,000 copies. The average sale was 500 copies. If your aim is
to get above the average, or to reach it (because that includes J K
Rowling etc.), to the level of 1000, on to 10,000 and up to 100,000
copies, this is the book for you. If you've already sold that many,
you don't need this'.
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