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Software Product Management - Finding the Right Balance for YourProduct Inc. (Hardcover, 1st ed. 2019)
Loot Price: R2,526
Discovery Miles 25 260
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Software Product Management - Finding the Right Balance for YourProduct Inc. (Hardcover, 1st ed. 2019)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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This book is for product managers, product owners, product
marketing managers, VPs and Heads of Product, CEOs, and start-up
founders. In short, it serves anyone interested personally or
professionally in software product management. You'll learn how to
plan, coordinate and execute all activities required for software
product success. It enables you to find the right balance for
delivering customer value and long-term product success. The book
offers a comprehensive introduction for beginners as well as proven
practices and a novel, holistic approach for experienced product
managers. It provides much-needed clarity regarding the numerous
tasks and responsibilities involved in the professional and
successful management of software products. Readers can use this
book as a reference book if they are interested in or have the
urgent need to improve one of the following software product
management dimensions: Product Viability, Product Development,
Go-to-Market / Product Marketing, Software Demonstrations and
Training, The Market / Your Customers, or Organizational Maturity.
The book helps product people to maximize their impact and
effectiveness. Whether you're a seasoned practitioner, new to
software product management, or just want to learn more about the
best-of-all disciplines and advance your skills, this book
introduces a novel and "business" tested approach to structure and
orchestrate the vital dimensions of software product management.
You will learn how to create focus and alignment on the things that
matter for product success. The book describes a holistic framework
to keep the details that matter for product success in balance,
taking into consideration the limiting factors, strategies and
responsibilities that determine the overall product yield
potential. It explains how to leverage and adapt the framework with
regard to aspects like product viability, product development,
product marketing and software demonstrations and training, as well
as more general aspects like markets, customers and organizational
maturity. The book focuses on the unique challenges of software
product managers or any related roles, whether you are a founder of
a small to mid-sized software company or working in the complex
ecosystems of large software enterprises or corporate IT
departments.
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