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Books > Reference & Interdisciplinary > Communication studies
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Ongoing Crisis Communication - Planning, Managing, and Responding (Paperback, 6th Revised edition)
Loot Price: R4,135
Discovery Miles 41 350
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Ongoing Crisis Communication - Planning, Managing, and Responding (Paperback, 6th Revised edition)
Expected to ship within 9 - 17 working days
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Ongoing Crisis Communication: Planning, Managing, and Responding
provides an integrated approach to crisis communication that spans
the entire crisis management process and crosses various
disciplines. A truly integrative and comprehensive text, this book
explains how crisis management can prevent or reduce the threats of
a crisis, providing guidelines for how best to act and react in an
emergency situation. The Sixth Edition includes new coverage of
artificial intelligence and risk management, social media,
resilience training for the community, and draws upon recent work
from management, public relations, organizational psychology,
marketing, organizational communication, and computer-mediated
communication research.
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