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Books > History > American history
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The Sounds of Capitalism (Paperback)
Loot Price: R853
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The Sounds of Capitalism (Paperback)
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From the early days of radio through the rise of television after
World War II to the present, music has been used more and more to
sell goods and establish brand identities. And since the 1920s,
songs originally written for commercials have become popular songs,
and songs written for a popular audience have become irrevocably
associated with specific brands and products. Today, musicians move
flexibly between the music and advertising worlds, while the line
between commercial messages and popular music has become
increasingly blurred. Timothy D. Taylor tracks the use of music in
American advertising for nearly a century, from variety shows like
The Clicquot Club Eskimos to the rise of the jingle, the postwar
upsurge in consumerism, and the more complete fusion of popular
music and consumption in the 1980s and after. The Sounds of
Capitalism is the first book to tell truly the history of music
used in advertising in the United States and is an original
contribution to this little-studied part of our cultural history.
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