XR Case Studies - Using Augmented Reality and Virtual Reality Technology in Business (Paperback, 1st ed. 2021)

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	September 2022
First published:	2021
Editors:	Timothy Jung • Jeremy Dalton
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	164
Edition:	1st ed. 2021
ISBN-13:	978-3-03-072783-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Computing & IT > Computer software packages > Multimedia Books > Computing & IT > Applications of computing > Virtual reality Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Computing & IT > Applications of computing > Databases > General
LSN:	3-03-072783-1
Barcode:	9783030727833

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