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Nostalgie Und Retro-Trends ALS Marketingchance - Eine Analyse Der Ursachen Fur Die Nachfrage Nach Vergangenheitsbezogenen Konsumangeboten (German, Paperback, 2013) Loot Price: R1,926
Discovery Miles 19 260
Repayment Terms: R180 pm x 12*
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Nostalgie Und Retro-Trends ALS Marketingchance - Eine Analyse Der Ursachen Fur Die Nachfrage Nach Vergangenheitsbezogenen...

Nostalgie Und Retro-Trends ALS Marketingchance - Eine Analyse Der Ursachen Fur Die Nachfrage Nach Vergangenheitsbezogenen Konsumangeboten (German, Paperback, 2013)

Tina Kiessling

Series: Markenkommunikation Und Beziehungsmarketing

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Loot Price R1,926 Discovery Miles 19 260 | Repayment Terms: R180 pm x 12*

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In einer immer schnelllebigeren Zeit mag es nicht verwundern, dass Individuen zunehmend nach Werten oder Bestandigkeit suchen und sich dabei sowohl ihrer eigenen Vergangenheit als auch nicht selbst erlebten vergangenen Epochen zuwenden. Die Faszination, welche Menschen mit der Vergangenheit verbinden, wurde vom Marketing als Absatzchance erkannt und schlagt sich in einer grossen Bandbreite von vergangenheitsbezogenen Angeboten nieder. In der vorliegenden Arbeit wird aus Konsumentensicht hinter den Retro-Trend geschaut - es werden spezielle Formen der Nostalgie sowie deren Ursachen und Auswirkungen auf das Konsumverhalten untersucht. "

General

Imprint: Springer Gabler
Country of origin: Germany
Series: Markenkommunikation Und Beziehungsmarketing
Release date: September 2012
First published: September 2012
Authors: Tina Kiessling
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 249
Edition: 2013
ISBN-13: 978-3-8349-4354-5
Languages: German
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN: 3-8349-4354-1
Barcode: 9783834943545

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