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Psycholinguistic Phenomena in Marketing Communications (Paperback)
Loot Price: R1,721
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Psycholinguistic Phenomena in Marketing Communications (Paperback)
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The field of psycholinguistics and the application of
psycholinguistic theory to advertising and marketing communication
has become a topic of great prominence in the field of consumer
behavior. Psycholinguistic Phenomena in Marketing Communications is
the first book to address the growing research in this area. This
timely volume combines research conducted by current scholars as it
demonstrates diversity of the field in terms of relevant topics and
methodological approaches. It examines brand names and their
semantic and sound-based impact; sentence structure and research in
marketing communication; advertising narratives evoking emotional
responses; the effects of empathy response on advertising; and the
role of language and images in creation of advertising. The book
includes authors from a variety of fields, including mass
communication, marketing, social psychology, linguistics, and
neuropsychology. A range of perspectives is discussed, from
qualitative text analysis to controlled psychological
experimentation. Psycholinguistic Phenomena in Marketing
Communications is intended for students and scholars in numerous
disciplines, such as advertising, marketing, social psychology,
sociology, and linguistics. It is also suitable for graduate
courses in these disciplines.
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