Co-Creation - Reshaping Business and Society in the Era of Bottom-up Economics (Hardcover, 1st ed. 2019)

Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. A must read for decision-makers looking to innovate their companies' business models-from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader - Industry 4.0 at Volkswagen Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth Successful leaders will co-create the future. This book is an excellent starting point.Jurgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	November 2018
First published:	2019
Editors:	Tobias Redlich • Manuel Moritz • Jens P. Wulfsberg
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	217
Edition:	1st ed. 2019
ISBN-13:	978-3-319-97787-4
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > General Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN:	3-319-97787-3
Barcode:	9783319977874

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