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Co-Creation - Reshaping Business and Society in the Era of Bottom-up Economics (Hardcover, 1st ed. 2019)
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Co-Creation - Reshaping Business and Society in the Era of Bottom-up Economics (Hardcover, 1st ed. 2019)
Series: Management for Professionals
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Across several industries, we are observing a paradigm shift from
traditional, firm-centric and top-down value creation to more open
and collaborative approaches, also referred to as bottom-up
economics. The boundaries of firms dissolve and external actors
(customers, user, suppliers etc.) enter the domain of value
creation by means of advanced information and communication
technologies. These new and evolving patterns require a renewed and
interdisciplinary understanding of how co-creation enables
organizations to reshape business and society. With contributions
from industrial and academic experts, this book provides deep
insights into the theory and practice of bottom-up economics, and
addresses the major opportunities and challenges that have emerged
in the era of co-creation. A must read for decision-makers looking
to innovate their companies' business models-from ideation to
marketing. Dr.-Ing. Michaela Colla, K-GXI Leader - Industry 4.0 at
Volkswagen Simply put, co-creation is the future of work. With
technology morphing the way we work and young people wanting to
tackle problems that matter, co-creation is the sandbox where the
world can come together to solve big challenges. Plus, co-creation
rapidly delivers products with built-in market fit. Megan Brewster,
Vice President of Advanced Manufacturing at Launch Forth Successful
leaders will co-create the future. This book is an excellent
starting point.Jurgen Bilo, Managing Director co-pace GmbH, The
Startup Organisation of Continental AG
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