God, as depicted in popular evangelical literature, is loving and
friendly, described in heartfelt, often saccharine prose evocative
of nostalgia, comfortable domesticity, and familial love. This
emotional appeal is a widely-adopted strategy of the writers most
popular among American evangelicals, including such high-profile
pastors as Max Lucado, Rick Warren, and Joel Osteen. Todd M.
Brenneman offers an in-depth examination of this previously
unexplored aspect of American evangelical identity: sentimentality,
which aims to produce an emotional response by appealing to
readers' notions of familial relationships, superimposed on their
relationship with God. Brenneman argues that evangelicals use
sentimentality to establish authority in the public
sphere-authority that is, by its emotional nature, unassailable by
rational investigation. Evangelicals also deploy sentimentality to
try to bring about change in society, though, as Brenneman shows,
the sentimental focus on individual emotion and experience can
undermine the evangelical agenda. Sentimentality not only allows
evangelicals to sidestep intellectual questioning, but sets the
stage for doctrinal change as well as weakening the evangelical
vision of transforming society into the kingdom of God.
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