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Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
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Universities as Agencies - Reputation and Professionalization (Hardcover, 1st ed. 2019)
Loot Price: R3,279
Discovery Miles 32 790
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Universities as Agencies - Reputation and Professionalization (Hardcover, 1st ed. 2019)
Series: Public Sector Organizations
Expected to ship within 10 - 15 working days
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This book discusses how modern universities increasingly use
reputation management in relation to internal and external
challenges. Universities are increasingly characterized by social
embeddedness, relating to many external stakeholders and
international markets of students, researchers and research
projects. This implies global pressure to standardize, formalize
and rationalize their internal organization. The book uses data
from China, Norway and US to show how reputation symbols are used
and balanced, based on their web pages. Further, it uses extensive
data from US universities to show how their internal organization
structure is developing over time, related to three types of
units/positions - development, diversity and legal offices and
roles.
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