Picking his way through Andean cocaine fields, Central American
prisons, Colorado pot shops, and the online drug dens of the Dark
Web, Tom Wainwright provides a fresh, innovative look into the drug
trade and its 250 million customers. More than just an
investigation of how drug cartels do business, Narconomics is also
a blueprint for how to defeat them. How does a budding cartel boss
succeed (and survive) in the 300 billion illegal drug business? By
learning from the best, of course. From creating brand value to
fine-tuning customer service, the folks running cartels have been
attentive students of the strategy and tactics used by corporations
such as Walmart, McDonald's, and Coca-Cola. And what can government
learn to combat this scourge? By analyzing the cartels as
companies, law enforcers might better understand how they work --
and stop throwing away 100 billion a year in a futile effort to win
the war against this global, highly organized business. Your
intrepid guide to the most exotic and brutal industry on earth is
Tom Wainwright. Picking his way through Andean cocaine fields,
Central American prisons, Colorado pot shops, and the online drug
dens of the Dark Web, Wainwright provides a fresh, innovative look
into the drug trade and its 250 million customers. The cast of
characters includes Bin Laden, the Bolivian coca guide; Old Lin,
the Salvadoran gang leader; Starboy, the millionaire New Zealand
pill maker; and a cozy Mexican grandmother who cooks blueberry
pancakes while plotting murder. Along with presidents, cops, and
teenage hitmen, they explain such matters as the business purpose
for head-to-toe tattoos, how gangs decide whether to compete or
collude, and why cartels care a surprising amount about corporate
social responsibility. More than just an investigation of how drug
cartels do business, Narconomics is also a blueprint for how to
defeat them.
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