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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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CIM Coursebook 08/09 Marketing Management in Practice (Paperback, 2008-2009 ed.)
Loot Price: R1,337
Discovery Miles 13 370
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CIM Coursebook 08/09 Marketing Management in Practice (Paperback, 2008-2009 ed.)
Expected to ship within 12 - 19 working days
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Butterworth-Heinemann s CIM Coursebooks have been designed to match
the syllabus and learning outcomes of our new qualifications and
should be useful aids in helping students understand the
complexities of marketing. The discussion and practical application
of theories and concepts, with relevant examples and case studies,
should help readers make immediate use of their knowledge and
skills gained from the qualifications.
Professor Keith Fletcher, Director of Education, The Chartered
Institute of Marketing
Here in Dubai, we have used the Butterworth-Heinemann Coursebooks
in their various forms since the very beginning and have found them
most useful as a source of recommended reading material as well as
examination preparation.
Alun Epps, CIM Centre Co-ordinator, Dubai University College,
United Arab Emirates
Butterworth-Heinemann s official CIM Coursebooks are the definitive
companions to the CIM professional marketing qualifications. The
only study materials to be endorsed by The Chartered Institute of
Marketing (CIM), all content is carefully structured to match the
syllabus and is written in collaboration with the CIM faculty.
Now in full colour and a new student friendly format, key
information is easy to locate on each page. Each chapter is packed
full of case studies, study tips and activities to test your
learning and understanding as you go along.
The coursebooks are the only study guide reviewed and approved by
CIM (The Chartered Institute of Marketing).
Each book is crammed with a range of learning objectives, cases,
questions, activities, definitions, study tips and summaries to
support and test your understanding of the theory.
Past examination papers and examiners reports are available online
to enable you to practise what has been learned and help prepare
for the exam and pass first time.
Extensive online materials support students and tutors at every
stage.
Based on an understanding of student and tutor needs gained in
extensive research, brand new online materials have been designed
specifically for CIM students and created exclusively for
Butterworth-Heinemann. Check out exam dates on the Online Calendar,
see syllabus links for each course, and access extra mini case
studies to cement your understanding. Explore marketingonline.co.uk
and access online versions of the coursebooks and further reading
from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
* Written specially for the Marketing Management in Practice module
by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable
you to practise what has been learned and help prepare for the exam
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