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The Corporatization of the Business School - Minerva Meets the Market (Hardcover)
Loot Price: R4,150
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The Corporatization of the Business School - Minerva Meets the Market (Hardcover)
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With business schools becoming increasingly market-driven,
questionable trends have emerged, such as the conflation of
academic and corporate management, and the notion that academics
and students are market players, who respond rationally to market
signals. Using individual studies from leading scholars in a
variety of disciplines and countries, this book identifies the
global pressures behind these trends. It focuses on the debates
surrounded the commercialization of business schools, and the rise
of different methods of measuring their success. In their unique
approach, the authors and editors discuss the impact of the
confrontation between the timeless values embodied by Minerva, the
Roman goddess of Wisdom, and the hard realities of competition and
corporatization in modern society. This book will be compelling
reading for students and academics in critical management studies,
organizational studies, public management and higher education, as
well as for stakeholders in academia and educational policy.
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