The book covers the subject of coaching in business, but from the
perspective of a Sports Coach. Using their guiding principles in
the business world. In business, coaching tends to be done, as a
box ticking exercise and is task focused, rather than as part of a
process of continual development. In sport, coaching is an ongoing
process, with measurable goals and objectives to keep the focus.
The main theme is about how to coach in business and the book
guides the reader through a process from building a team, to the
finer elements of development and team dynamics. There are many
examples from different sports on approach or strategy, which can
be adapted into the business world. The vision is to reshape
thinking about business coaching and to do so in a way which can be
easily assimilated. Sport is something that most of us will have
had exposure to and taking the technical instructions given in
sport and aligning that to business problems or personal
development makes it easy to digest and memorable.
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