Principles of Strategic Management (Hardcover, 3rd edition)

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Series:	Innovative Business Textbooks
Release date:	April 2007
First published:	2007
Authors:	Tony Morden
Dimensions:	239 x 157 x 50mm (L x W x T)
Format:	Hardcover
Pages:	627
Edition:	3rd edition
ISBN-13:	978-0-7546-4474-3
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	0-7546-4474-X
Barcode:	9780754644743

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!