Asustainable enterprise is one that contributes to sustainable
development by simultaneously delivering economic, social and
environmental benefits or what has been termed "the triple bottom
line." While pursuing profit, socially responsible companies should
be sensitive to the environment and uphold the rights of all the
firm's stakeholders. This edited volume explores leading-edge ideas
both by academics and forward-thinking companies to (re)design and
market products, source, manufacture, and eventually distribute and
recover or dispose ofthem in an environmentally, ecologically, and
socially responsible way.
This edited volume is made up of fifteen chapters loosely
grouped into clusters. After an introduction, chapter 2 shows the
greenhouse emissions at various levels, from countries all the way
to individual products. Chapters 3-7 each focus on an industrial
sector and address issues specific to that industry, with chapter 7
presenting a case study on LEED certification of Miller Hall, home
of the Mason School of Business where two of the authors (Tonya and
Ram) work. Chapters 8-10 address product take back in the supply
chain. Chapter 8 introduces e-waste and surveys what firms are
doing to combat it. Chapter 9 provides an overview of existing
take-back legislation and academic papers that have studied various
research questions associated with them. Chapter 10 is a tutorial
that addresses the problem of product disposition on a closed-loop
supply chain: what should a firm do with a product return?
Chapters 11-15 address measurement, monitoring, decision-making,
and reporting regarding environmental issues in a firm. Chapter 11
provides an academic survey of eco-labeling and the consumer s
willingness to pay for them. Chapter 12 discusses how firms can
measure the total carbon footprint in their supply chains and some
of the strategies they can use to mitigate carbon emissions. Using
the price of call options, chapter 13 illustrates how managers can
quantify the savings attributed to sustainability-related
investment. Chapter 14 develops a non-linear optimization model
that addresses the complex trade-offs involved in making joint
operational and environmental decisions. Finally, chapter 15
develops a Data Envelopment Analysis-based method for supplier
evaluation incorporating environmental and business factors."
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