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Olive Oil - Global Commerce, Competition & Consumption (Hardcover)
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Olive Oil - Global Commerce, Competition & Consumption (Hardcover)
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Global demand for and consumption of olive oil has increased
significantly since the 1990s. While the United States and other
"New World" players, such as Australia, Argentina, and Chile, have
emerged as both producers and consumers, countries in the European
Union (EU) and North Africa still dominate global production,
consumption, and trade. Almost 60 percent of global exports by
volume were intra-EU trade flows during 2008-12. The largest
bilateral trade flows during this period were Spanish exports of
olive oil to Italy, where large multinational companies source oil
from around the world, blend and bottle it, and then re-export the
final product to third-country markets, including the United
States. The benchmark for international standards for determining
the grade of an olive oil are set by the International Olive
Council. Findings suggest that the current standards for extra
virgin olive oil are widely unenforced and allow a wide range of
olive oil qualities to be marketed as extra virgin. Broad and
unenforced standards can lead to adulterated and mislabelled
product, weakening the competitiveness of high-quality
U.S.-produced olive oil in the U.S. market. In addition, many U.S.
consumers are unable to distinguish quality differences and, as a
result, gravitate toward less costly oils, giving an advantage to
large bottlers that sell low-cost imported product. This book
describes and analyses the factors affecting competition between
the United States and major olive oil producing countries. It
provides: (a) an overview of global production, consumption,
exports, and imports during 2008-12 and 2013 where available; (b)
an analysis of the factors impacting consumption in the U.S.
market; (c) profiles of the olive oil industries in the United
States and other major producing countries; and (d) an examination
of competition between firms and countries in both the global and
U.S. market.
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