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The Routledge Companion to Creativity (Hardcover, New) Loot Price: R6,637
Discovery Miles 66 370
The Routledge Companion to Creativity (Hardcover, New): Tudor Rickards, Mark A. Runco, Susan Moger

The Routledge Companion to Creativity (Hardcover, New)

Tudor Rickards, Mark A. Runco, Susan Moger

Series: Routledge Companions in Business, Management and Marketing

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Loot Price R6,637 Discovery Miles 66 370 | Repayment Terms: R622 pm x 12*

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Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions. The volume grounds the concept of creativity in a sound theoretical framework and explores issues of practical and theoretical consequence covering a range of themes, including: innovation and entrepreneurship creativity and design environmental influences knowledge management meta-theories of creativity personal creativity structured interventions. Comprising contributions written by an unusually wide array of leading creativity scholars, The Routledge Companion to Creativity is an insightful and cutting edge resource. It is an essential purchase for anyone with an interest in creativity from a business, psychology or design perspective.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Companions in Business, Management and Marketing
Release date: November 2008
First published: 2008
Editors: Tudor Rickards • Mark A. Runco • Susan Moger
Dimensions: 246 x 174 x 30mm (L x W x T)
Format: Hardcover
Pages: 396
Edition: New
ISBN-13: 978-0-415-77317-1
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
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LSN: 0-415-77317-2
Barcode: 9780415773171

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