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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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The Routledge Companion to Creativity (Hardcover, New)
Loot Price: R6,637
Discovery Miles 66 370
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The Routledge Companion to Creativity (Hardcover, New)
Series: Routledge Companions in Business, Management and Marketing
Expected to ship within 10 - 15 working days
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Creativity can be as difficult to define as it is to achieve. This
is a complex and compelling area of study and this volume is
perfectly poised to explore how creativity can be better
understood, and used, in a range of contexts. The book not only
centres on creativity in wider organizational theory, but also
defines the conditions in which creativity can flourish, and
assesses how the contemporary business environment has an impact on
creative solutions. The volume grounds the concept of creativity in
a sound theoretical framework and explores issues of practical and
theoretical consequence covering a range of themes, including:
innovation and entrepreneurship creativity and design environmental
influences knowledge management meta-theories of creativity
personal creativity structured interventions. Comprising
contributions written by an unusually wide array of leading
creativity scholars, The Routledge Companion to Creativity is an
insightful and cutting edge resource. It is an essential purchase
for anyone with an interest in creativity from a business,
psychology or design perspective.
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