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Marketing Online Education Programs - Frameworks for Promotion and Communication (Hardcover) Loot Price: R4,628
Discovery Miles 46 280
Repayment Terms: R434 pm x 12*
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Marketing Online Education Programs - Frameworks for Promotion and Communication (Hardcover): Ugur Demiray, Serdar Sever

Marketing Online Education Programs - Frameworks for Promotion and Communication (Hardcover)

Ugur Demiray, Serdar Sever

Series: Advances in Educational Marketing, Administration, and Leadership

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Loot Price R4,628 Discovery Miles 46 280 | Repayment Terms: R434 pm x 12*

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Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.

General

Imprint: IGI Global
Country of origin: United States
Series: Advances in Educational Marketing, Administration, and Leadership
Release date: May 2011
First published: April 2011
Editors: Ugur Demiray • Serdar Sever
Dimensions: 280 x 216 x 25mm (L x W x T)
Format: Hardcover
Pages: 350
ISBN-13: 978-1-60960-074-7
Categories: Books > Social sciences > Education > Higher & further education > Open learning & distance education
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-60960-074-6
Barcode: 9781609600747

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