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Books > Social sciences > Education > Higher & further education > Open learning & distance education
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Marketing Online Education Programs - Frameworks for Promotion and Communication (Hardcover)
Loot Price: R5,228
Discovery Miles 52 280
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Marketing Online Education Programs - Frameworks for Promotion and Communication (Hardcover)
Series: Advances in Educational Marketing, Administration, and Leadership
Expected to ship within 12 - 17 working days
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Marketing Online Education Programs: Frameworks for Promotion and
Communication provides relevant theoretical frameworks and the
latest empirical research findings in this field. Teachers are
adopting new technologies in their instructional strategies, be it
for course design, development or delivery. The field of distance
and online education is experiencing continuing growth. Marketing
for distance and online learning environments faces a number of
challenges in the form of delivering what these environments are
promising, how to find the right information, regular updating of
the courses and not to forget the effective user interaction with
the course developers and peers. This book provides an integrated
marketing communications perspective to communication and promotion
issues of online programs.
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