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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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When Sport Meets Business - Capabilities, Challenges, Critiques (Paperback)
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When Sport Meets Business - Capabilities, Challenges, Critiques (Paperback)
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Written by European professors and focusing on the specificities of
European sport, When Sport Meets Business analyses the growing
commercialisation of professional sport in recent years and
explains how it has developed into a major global industry.
Structured into four sections, the book covers the key issues in
the Business of professional sport: The New Sport Environment -
Analysing the consequences of increasing commercialisation by
looking at the multi-billion dollar sports goods industry; the
effects of globalisation and how commercial influences have made
running one of Europe's most popular sports. Sport Marketing and
Media - Investigating the role media and marketing has in
commercialisation, with emphasis on the growth of sponsorship;
media rights in European club football and the growing influence of
social media in sport. Sport and Finance - Relating to the
economics of European sport: there is an investigation into the
financial policies employed by European Football clubs,
specifically in regards to the Financial Fair Play regulations, and
the topical issue of high level corruption. Sporting Events -
Looking at additional factors that affect professional sport:
highlighting the impact an Olympic Games can have on a host city
and the longevity of an Olympic urban legacy. The authors have
included insightful case studies from across the continent,
including anti RB-Leipzig media campaigns in Germany, financial
policies at England's Chelsea FC, French Tennis Federation
corporate responsibility, Media rights in Spain's LaLiga, the
sponsorship viability for Ukraine's Klitschko brothers and the case
of Denmark's Viborg F.F. Suitable for undergraduate and
postgraduate students in sport related courses, including sport
management, sport economics, sport marketing and the sociology of
sport.
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