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Internal communication and management - Theory and praxis communication-centered management (Paperback, 1st ed. 2023)
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Internal communication and management - Theory and praxis communication-centered management (Paperback, 1st ed. 2023)
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This book on business management combines theoretical knowledge
with practical examples Agility and internal communication are two
important competencies for modern business management. They should
already be taught during studies so that upcoming managers are
prepared for the challenges of management tasks at an early stage.
This book on corporate management is an excellent tool for teaching
current leadership concepts. Especially the combination of
theoretical knowledge with practical case studies makes it
interesting not only as a basis for exams for students, but also as
a reference book for managers in companies. Theoretical knowledge,
practically imparted A major strength of this book on business
management is its bridge between theoretical knowledge and tips on
how to implement practical concepts in businesses. Thus, not only
students benefit from the imparted knowledge of this book, but also
managers and employees from the following departments: Corporate
Development Strategic controlling Legal and Compliance change
management human resources Communications Management Current
scientific discussions on internal communication and agile
management are taken up and explained clearly using practical
examples. Recent developments in this professional field are
included. The book deals with these topics In their book on
business management, the authors deal with the following topics,
among others: Fundamentals of corporate management Introduction to
communication-based management theory Perspectives of internal
communication in the context of agile management Tasks of corporate
management Factors of leadership communication, including normative
leadership, strategic controlling and innovation management Outlook
for future developments in internal communication
General
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