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Winter Tourism - Trends and Challenges (Hardcover)
Loot Price: R4,767
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Winter Tourism - Trends and Challenges (Hardcover)
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Winter tourism has seen increased levels of investment in recent
times, in an effort to reduce economic risk, address environmental
concerns and adapt to the effects of global warming. New ski
destinations are developing and merging with traditional ones to
increase spatial distribution, while many established leading
resorts are adapting their management models. Climate change
adaptation processes are supported by the reduction of CO2
emissions and energy consumption in ski resorts. Current planning
challenges include the increasing importance of scenic beauty,
nature and sustainable development, as well as snow reliability,
snow management and safety issues. Destination planning also
requires an in-depth knowledge about ski tourists and their
preferences regarding destination choice, which is impacted by many
factors including the aging society, changing leisure time habits
and new target markets such as China and India. This book is an
essential reference for exploring these trends and the different
approaches that are employed in the European Alpine region, North
America, Scandinavia and Eastern Europe. It: showcases best case
examples and good practice regarding environmental management in
ski areas; discusses current trends and adaption strategies in
winter tourism, with reference to skiers' preferences; and analyses
future challenges for the market. It is of particular relevance for
academic researchers and practitioners working in tourism and
hospitality, especially with a focus on winter destinations; and
those interested in consumer behaviour, business and management,
recreation, and sustainable tourism development.
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