Why We Buy (Paperback, Updated, Revised ed.)

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

General

Imprint:	Simon & Schuster
Country of origin:	United States
Release date:	December 2008
First published:	December 2008
Authors:	Underhill
Dimensions:	212 x 137 x 19mm (L x W x T)
Format:	Paperback
Pages:	306
Edition:	Updated, Revised ed.
ISBN-13:	978-1-4165-9524-3
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Business & Economics > Business & management > Business strategy Books > Social sciences > Psychology > Philosophy & theory of psychology > Behavioural theory (Behaviourism) Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4165-9524-4
Barcode:	9781416595243

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