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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Cultural Entrepreneurship in Africa (Paperback)
Loot Price: R1,256
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Cultural Entrepreneurship in Africa (Paperback)
Series: Routledge African Studies
Expected to ship within 12 - 17 working days
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This book seeks to widen perspectives on entrepreneurship by
drawing attention to the diverse and partly new forms of
entrepreneurial practice in Africa since the 1990s. Contrary to
widespread assertions, figures of success have been regularly
observed in Africa since pre-colonial times. The contributions
account for these historical continuities in entrepreneurship, and
identify the specifically new political and economic context within
which individuals currently probe and invent novel forms of
enterprise. Based on ethnographically contextualized life stories
and case studies of female and male entrepreneurs, the volume
offers a vivid and multi-perspectival account of their strategies,
visions and ventures in domains as varied as religious proselytism,
politics, tourism, media, music, prostitution, funeral
organization, and education. African cultural entrepreneurs have a
significant economic impact, attract the attention of large groups
of people, serve as role models for many youths, and contribute to
the formation of new popular cultures.
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