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Winning in Asia, European Style - Market and Nonmarket Strategies for Success (Paperback, 1st ed. 2001)
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Winning in Asia, European Style - Market and Nonmarket Strategies for Success (Paperback, 1st ed. 2001)
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Despite the regional currency crisis of 1997-1998, Asia-Pacific
economies continue to be among the most attractive markets in the
world. Although Japanese and American firms have invested heavily
in the past decades, European firms are poised to take advantage of
the post-Asian recovery, phenomenal Chinese growth rates, and
deepening economic liberalization. This volume focuses on
understanding the market and nonmarket strategies employed by
European firms to boost their share of the Asian market and to
rally European governments and the European Union in support of
their initiatives. In addition to a novel theoretical framework to
analyze strategy, three chapters focus on investment trends in
Asia, lobbying in Asia and the EU, the book includes original case
studies of the air transport, automobile, software, and finance
sectors.
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