Grow your account list with an effective account-based marketing
strategy Buyers have changed the B2B marketing game. Account-Based
Marketing For Dummies is here to give you the tools to transform
your current approach to find, reach, and engage with your
potential customers on their terms to meet their ever-changing
demands. Packed with expert tips and step-by-step instructions,
this book shows you how to analyze current data to identify the
accounts with the biggest ROI opportunities and execute effective,
account-specific techniques that get results. This practical guide
takes the intimidation out of account-based marketing in today's
highly digitized world. You'll be armed with the knowledge you need
to increase your reach in real time, giving you greater exposure to
other decision-makers and influencers within an account. You'll
discover how, through a combination of marketing technology and
online advertising, your messages can be displayed where and when
your customers already engage online. * Align your sales and
marketing teams for greater success in your ABM efforts * Analyze
data to identify key accounts * Target your messages for real-time
interaction * Integrate your campaign with marketing automation
software If you're a member of a sales or marketing team already
using a CRM tool who's looking to increase your reach,
Account-Based Marketing For Dummies has you covered! "Account-Based
Marketing For Dummies clears away the confusion surrounding this
much-hyped topic. It offers simple, direct explanations of what
account-based marketing is, why it s important, and how to do it.
Any business marketing professional will benefit from a look at
this book."- David Raab, Founder at Raab Associates "If you're
reading this book and just getting started with ABM, welcome to the
future of what b-to-b marketing can be: insight-led,
technology-enabled and, above all, customer focused. Our clients
are delighted with the business impact they deliver using
account-based marketing, and you will be, too." - Megan Heuer, Vice
President and Group Director, SiriusDecisions "Like a Hollywood
agent, marketing's job is to get sales the 'audition,' not the
part. Account-based marketing is the key to maximizing the number
of the 'right' auditions for your sales team, and Account-Based
Marketing For Dummies explains how." - Joe Chernov, VP of Marketing
at InsightSquared "Ever-advancing marketing technology is enabling
a new generation of sales and marketing strategies to thrive,
changing the playing field for companies of all sizes. This modern
wave of account-based marketing has tremendous potential to improve
your business, and Sangram Vajre is an insightful and enthusiastic
guide to show you how." - Scott Brinker, Author of Hacking
Marketing "Account-based marketing is shifting how businesses use
customer insights to capture more upmarket revenue. This book
teaches a new wave of data-driven marketers how to embrace an
enlightened quality-vs-quantity approach and execute a scalable ABM
strategy that delivers real results." - Sean Zinsmeister, Senior
Director of Product Marketing, Infer "The book may be titled ' for
dummies', but ABM is proving to be a smart approach for B2B
marketers charged with generating sales pipeline and acquiring and
delighting customers. Use this book to help you get started and
advance your account-based marketing strategies and tactics that
will thrill your sales colleagues, executive team and customers
alike." Scott Vaughan, CMO, Integrate
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