Beyond Powerful Radio - An Audio Communicator?s Guide to the Digital World - News, Talk, Information, & Personality for Podcasting & Broadcasting (Paperback, 3rd Edition)

A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online.

Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on:

Podcasting: what you need to know to create, market, and produce on-demand audio.

Social media: a guide to best use and social media safety.

Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences.

Artificial Intelligence: how to harness AI in audio and visual media according to experts.

Synergy across all platforms: tips and techniques to work effectively across all media formats.

Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals.

A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.

Table of Contents

Foreword by Perry Michael Simon

Introduction

Geller Media International's Quick Start Pages

Topics

Creating Powerful Communicators

Aircheck Criteria

Always Ask

Part I

CREATING CONTENT

1. Creating Powerful Content

2. Creating Powerful Podcasts

3. Are You A Generator or Reactor?

4. Personality & Morning Shows

5. Performance & Formatics

6. Finding & Developing Talent

7. Right Casting - Right Job?

8. Airchecking

9. Managing High Ego Talent

10. Avoiding Burnout

11. Show Prep

12. Producers —Facing the Blank Page

13 . Talk Shows

14. Call Screening

15 . Powerful Interview Techniques

16. Public Service Announcements

Part II

STORYTELLING & VOICE

17. Powerful Storytelling

18. Your Voice— Improving Your Instrument

Part III

CREATING POWERFUL NEWS

19. Creating Powerful News

20. In Case Of Emergency

21. Citizen Journalism

22. Traffic & Weather Together

23. Newswriting

24. News Anchoring

25 Multi-Version News

26. Integrating News & Talk

PART IV

ADD A PLATFORM

27. Adding Platforms - Audio, Video & Print

28. Social Media

29. Streaming & The Web

PART V

AI

30. AI - Artificial Intelligence

PART VI

MARKETING YOUR CONTENT

31. Promotion

32. Building Your Brand

PART VII

MAKING MONEY

33. Sales, Commercials & Sponsorships

34. Fundraising & Giving

PART VIII

UNDERSTANDING YOUR AUDIENCE

35 LifeStage Demographics

36. Research

37. Final Notes

Acknowledgements

Permissions

About the Author

Index

General

Imprint:	Taylor & Francis
Release date:	November 2024
Authors:	Valerie Geller
Format:	Paperback
Pages:	540
Edition:	3rd Edition
ISBN-13:	978-0-367-34914-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Promotions Books > Promotion > JB Academic
LSN:	0-367-34914-0
Barcode:	9780367349141

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