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Market Strategies and German Literature in the Long Nineteenth Century (Hardcover)
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Market Strategies and German Literature in the Long Nineteenth Century (Hardcover)
Series: Interdisciplinary German Cultural Studies
Expected to ship within 12 - 17 working days
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Building upon recent German Studies research addressing the
industrialization of printing, the expansion of publication venues,
new publication formats, and readership, Market Strategies maps a
networked literary field in which the production, promotion, and
reception of literature from the Enlightenment to World War II
emerges as a collaborative enterprise driven by the interests of
actors and institutions. These essays demonstrate how a network of
authors, editors, and publishers devised mutually beneficial and,
at times, conflicting strategies for achieving success on the
rapidly evolving nineteenth-century German literary market. In
particular, the contributors consider how these actors shaped a
nineteenth-century literary market, which included the Jewish
press, highbrow and lowbrow genres, and modernist publications.
They explore the tensions felt as markets expanded and restrictions
were imposed, which yielded resilient new publication strategies,
fostered criticism, and led to formal innovations. The volume thus
serves as major contribution to interdisciplinary research in
nineteenth-century German literary, media, and cultural studies.
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