Targeting the Powerful - International Prospect Research (Hardcover)

Any organisation that wishes to tap into the wealth and influence of the rich and powerful needs to know as much about them as possible. Prospect research, already used by fund-raisers with considerably success in the United States and elsewhere to target key people, can make all the difference to the success or failure of the initial approach.
"Targeting the Powerful" is a highly practical guide to prospect research, written by a leading expert. It explains how to conduct in-depth research into a person, company or charitable organization, and how to use the information to recommend a line of approach most likely to succeed.
Contents: What is prospect research?; Setting up a prospect research department; Online, CD-Rom, the Internet or paper?; Ethics, security and confidentiality; Day-to-day questions; Marketing your organization to the prospect; People; Company information; Foundations and trusts; International comparisons; A report on a new country; General sourcesfor a new country; Specific international resources; The United Kingdom; Western Europe and Scandinavia; Central and Eastern Europe; Asia-Pacific; The United States; Canada; The rest of the world; Addresses; Index.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Release date:	March 2000
First published:	1997
Authors:	Vanessa Hack
Dimensions:	234 x 156 x 21mm (L x W x T)
Format:	Hardcover
Pages:	368
ISBN-13:	978-1-57958-272-2
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-57958-272-9
Barcode:	9781579582722

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