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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
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Targeting the Powerful - International Prospect Research (Hardcover)
Loot Price: R4,402
Discovery Miles 44 020
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Targeting the Powerful - International Prospect Research (Hardcover)
Expected to ship within 10 - 15 working days
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Any organisation that wishes to tap into the wealth and influence
of the rich and powerful needs to know as much about them as
possible. Prospect research, already used by fund-raisers with
considerably success in the United States and elsewhere to target
key people, can make all the difference to the success or failure
of the initial approach.
"Targeting the Powerful" is a highly practical guide to prospect
research, written by a leading expert. It explains how to conduct
in-depth research into a person, company or charitable
organization, and how to use the information to recommend a line of
approach most likely to succeed.
Contents: What is prospect research?; Setting up a prospect
research department; Online, CD-Rom, the Internet or paper?;
Ethics, security and confidentiality; Day-to-day questions;
Marketing your organization to the prospect; People; Company
information; Foundations and trusts; International comparisons; A
report on a new country; General sourcesfor a new country; Specific
international resources; The United Kingdom; Western Europe and
Scandinavia; Central and Eastern Europe; Asia-Pacific; The United
States; Canada; The rest of the world; Addresses; Index.
General
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