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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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Routledge Library Editions: Consumer Behaviour (Hardcover) Loot Price: R11,224
Discovery Miles 112 240
Repayment Terms: R1,052 pm x 12*
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Routledge Library Editions: Consumer Behaviour (Hardcover): Various

Routledge Library Editions: Consumer Behaviour (Hardcover)

Various

Series: Routledge Library Editions: Consumer Behaviour

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Loot Price R11,224 Discovery Miles 112 240 | Repayment Terms: R1,052 pm x 12*

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Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Consumer Behaviour
Release date: November 2014
First published: 2015
Authors: Various
Dimensions: 216 x 138mm (L x W)
Format: Hardcover • Hardcover • Hardcover • Hardcover • Hardcover • Hardcover
Pages: 1308
ISBN-13: 978-1-138-79276-0
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-138-79276-4
Barcode: 9781138792760

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